Britannia Cake elevates special moments, making them truly unforgettable!
The holiday season is here, and Britannia Cakes is ready to make it more magical than ever with its new campaign that celebrates the hidden magic in togetherness. At a time when homes light up with festive excitement, the campaign highlights how Britannia Cakes helps transform simple celebrations into meaningful and memorable experiences.
The campaign also marks the launch of three new festive cake variants, Double Choco Chip, Veg Plum Cake and Nut & Raisin Cake, alongside refreshed packaging for the festive portfolio, including Festive Plum Cake and Plum Delight Cake. Crafted using cashews, almonds, and raisins, Britannia’s Festive Cakes are designed to be celebration showstoppers, perfect for gifting, hosting, or moments of self-indulgence, ensuring everyone can savour a little extra sweetness this season.
Conceptualised and executed by Schbang, the brand film centres on the Festive Plum cake and captures how a small celebration, when shared with loved ones, can become something truly magical. The film leverages advanced generative AI to build an expansive and imaginative universe. Platforms such as Google Veo, Nano Banana Pro, and Kling were used to reimagine visual possibilities, enabling the creation of a layered and immersive experience. This approach allowed for the delivery of a visually magical environment while pushing creative boundaries beyond those of a traditional shoot.
Speaking about the campaign, Shekhar Agarwal, General Manager - Marketing for Cakes, Rusks and Croissants, Britannia, said, “The festive season is a key consumption moment for cakes, and this campaign strengthens Britannia Cakes’ role during that period by focusing on togetherness and shared occasions. The film brings this thought to life through a contemporary family lens, while our expanded festive portfolio allows us to offer consumers more choice during the holidays. Together, the campaign and the new launches reinforce Britannia Cakes as a meaningful part of festive celebrations across households.”
Ria Shah, Associate Vice President - Integrated Solutions, Schbang, said, “The starting point for us was a simple insight: festive magic doesn’t come from grand gestures, it comes from the small, shared moments within families. We wanted to uncover that hidden magic rather than manufacture it. AI became a natural creative choice in bringing this thought to life. It gave us the freedom to imagine a visually rich, magical world without being constrained by traditional production complexities, while still keeping human emotion at the core. This balance of imagination and authenticity helped us tell a story that feels both contemporary and deeply relatable.”
The new range is now available nationwide across retail stores and on E-commerce and Q-commerce, making it easy for consumers to enjoy their favourite festive treats.
So this festive season, come together, strengthen bonds, and rerediscover a sense of childlike wonder in moments that truly count.
Campaign Video: https://www.youtube.com/watch?v=gIS7DKaf1tI
