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Panasonic to compete with Samsung and Apple
Posted on: 18/May/2013 3:15:18 PM
Panasonic will launch 9 smart phones in a quarter in India. According to Managing Director of Panasonic India Manish Sharma, the company will introduce models that will be across various price ranges. They will also offer attractive EMI schemes that will eat into the market share of current leaders Samsung and Apple.
In my mind, what the consumer wants is a perspective for our strategy and not competition. It is a good time to come to the market because one perspective is that it is dominated by Koreans or a couple of brands to the extent of 50-60 % but the other perspective is consumers are looking for better products, better value for money. In the next three months we will have a product portfolio of nine products ranging from 6,990 to 35,000, said Mr. Sharma.
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