Aneet Padda Invites Couples To Walk Into Mia By Tanishq Stores And Share Their Love Stories This Valentine’s Season
Mia by Tanishq, one of India’s leading contemporary fine jewellery brands, kicks off Valentine’s season with brand ambassador Aneet Padda unveiling the ‘Bee My Valentine, every day’ campaign. This heartfelt campaign celebrates love beyond a single calendar date, honouring the everyday moments that make relationships truly precious.
The campaign is a celebration of love as it truly unfolds in everyday moments. Rooted in the brand’s Precious, every day philosophy, the campaign spotlights intimate stories shaped by shared rituals, chance encounters, and quiet moments that build enduring connection. Mia invites couples to claim their Valentine’s Day – whether the day they first met, a comforting coffee shared on a rainy evening, or a personal ritual that only they cherish. By championing these authentic experiences over grand gestures, Mia positions jewellery as an everyday expression of love and self-worth, designed to be lived in, not just preserved for rare occasions.
Aneet Padda, the face of Mia by Tanishq, invites couples to walk into their nearest Mia store to write a letter about their love story till the 15th of February, which would then be read by Aneet. A few couples will get the opportunity to meet Aneet in person, and talk about what makes their love precious, every day.
Shyamala Ramanan, Business Head – Mia by Tanishq said, “At Mia, we’ve always believed that jewellery should be part of everyday life, not just reserved for milestones. Bee My Valentine, every day brings that philosophy to life by celebrating love as it’s actually lived, through small rituals, shared memories, and moments that quietly become precious. The namesake collection reflects this idea through designs inspired by symbols of connection, crafted to be worn and gifted as everyday expressions of love.”
Aneet Padda said, “I am looking forward to reading the letters and meeting couples who are sharing their love stories. It’s such a sweet way to celebrate meaningful relationships, every single day!”
Mia also unveiled ‘Bee My Valentine’, a collection inspired by the quiet romance of nature’s most enduring symbols. Drawing from bees, honeycombs and nature’s perfect geometry, the collection translates themes of connection and everyday sweetness into contemporary jewellery design. Delicate bee motifs, fluid leaf forms, honeycomb-inspired geometries and textured finishes come together across earrings, pendants, rings, bracelets, necklaces and mangalsutras. Crafted in gold and natural diamonds across 9kt and 14kt, the collection carries a light, modern sensibility, balancing playful symbolism with effortless wearability. With starting price points from ₹9.9K, the designs are created to be worn daily, gifted thoughtfully, and loved well beyond singular occasions.
