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People snack more in offices when in close proximity to the beverages, says study
Posted on: 24/May/2016 8:31:59 PM
A new study has said that consumption behaviour of snacks at your workplace can be determined by its proximity. The study has tried to come up with how companies can promote healthy choices and still provide indulgent goodies. The findings showed the proximity of snacks to free beverages increased the consumption rate. People tended to eat more as long as the snacks were closer to the drinks. Even a difference of a few feet mattered. The study was conducted by researchers at Saint Joseph’s University in the US and was published in the journal Appetite.
Say the researchers, It was a bit surprising that an extra few feet of distance between snacks and beverages yielded such a significant change in snacking frequency. Also, the snacking behaviour was found more in men as opposed to women. Factors that influence consumer behaviour without our full realisation, like convenience or relative proximity, are especially important to study to help educate individuals about healthy decision-making.
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