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Report released on gaming and app consumption trends
Posted on: 09/Jul/2016 10:13:35 AM
Latest data released by 9Apps has said that daily app downloads in India increased 16 per cent in the first half of 2016, which is January-June. According to reports, 9Apps has reached over 250 million monthly active users around the world.
A senior executive of 9Apps said, According to our statistics, tool, social, media and entertainment, apart from gaming, remain the most popular categories for app downloads. Tools make up about 23 per cent of all app downloads; Social about nine per cent; Entertainment at seven per cent and music is over four per cent of all non-gaming app downloads. The data has been compiled by 9Apps Trends, a public web facility of 9Apps that offers best-in-class data analytics products and services and the most insightful mobile industry analysis.
The report also says that consumption of gaming apps has increased more than that of non-gaming app. The proportion of games in total app downloads has increased to nearly 20 per cent this year versus 17 per cent in 2015. The range of gaming consumption has become more diversified. Racing and action games, although still the most popular, now make up 43 per cent of all game downloads. It was versus 53 per cent in 2015. Simulation games are a new trending category, and account for 13 per cent of all game downloads.
Says the 9Apps executive, Interestingly, we also find that instead of rating, screenshot is the most important factor to attract potential app users. 46 per cent respondents pick Screenshot when asked what affect their willingness to download a mobile game or app from an app store, while only 36 per cent selected Rating. Apps that are better in localised promotion perform better in India.
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