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Online jewellers shine during jewellers strike
Posted on: 16/Apr/2016 2:22:25 PM
Since the Union Government imposed 1 percent excise duty on gold jewellery, jewellers went on strike, shutting down shops, protesting the government move. During the time when jewel shops were closed for 42 days, the jewel online business was increased by 30 percent.
The Chairman of the one of the largest integrated Indian diamond and jewellery manufacturing and retailing companies, said that it did witness an increased traffic to its website. He said:We saw at least 25-30 percent increased traffic to the website during the period of the strike, as shops were shut.
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