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Online shopping, social networking and banking are top reasons to use the internet, says survey
Posted on: 14/Apr/2016 9:56:44 AM
A survey conducted by American Express and Nielsen has shown that Indians have voted online shopping as the top reason to access the internet. According to the survey, the spend an average of about Rs. 9400 a month on purchases online.
The survey called Understanding Online consumers says that 98 percent of the respondents coated for online shopping, closely followed by social networking at 96 percent and banking at 95 percent. In metro cities, the average spending on purchases online is about Rs. 10,900 and in their cities, it is Rs. 8,000.
The survey said, This is going to increase across cities to an overall ticket size of Rs 16,000. Consumers currently spend 60 per cent of their home budget online which is dedicated to online shopping, making travel purchases and utility bill payments.
Speaking about this, a senior executive of American Express said, The survey was conducted across six cities Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad and Hyderabad. Shopping has always been the favourite pastime for Indians and now it has become the virtual pastime.
Says the report, The youth prefer cards over cash-on-delivery with quick and safe refunds being the key reason, and almost 70 per cent consumers preferred shopping with cards. (There is) a growing affinity towards online payment of utility bills. Tech-savvy youth in the age group 18-30, aptly targeted by online recharge and utility bill payment platforms, show higher adoption rates (81 per cent) for online utility bill payments. Delhi and Bengaluru lead the country with 81 per cent respondents paying bills online, Jaipur and Ahmedabad close behind with 75 per cent and 72 per cent, respectively. Surprisingly, Mumbai bucked the trend with only 69 per cent respondents.
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