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Vishal signed as brand ambassador of Thumbs Up
Posted on: 13/Apr/2015 4:23:56 PM
Actor Vishal, himself an icon, joined the fan club of Thums Up supporters as Coca-Cola India, today announced Vishal as the brand ambassador of Thums Up in Tamil Nadu. Thums Up is India`s largest selling cola drink and an icon of more than 35 years.
Actor Vishal travelled all the way to the Hindustan Coca-Cola bottling Plant at Nemam, to pick up one of the first bottle’s of Thums Up, to mark his association with the brand. T. Krishnakumar, CEO, Hindustan Coca-Cola Beverages Pvt. Ltd welcomed Vishal to the Coca-Cola family, as he handed over a Company T-shirt and cap to the film sensation and also presented him a bottle of his favourite soft drink – Thums Up. He took a tour of the entire Plant facility including the bottling line, the filling and crowing stations, the raw water treatment plant, the seven stage water filtration process, the re-use and recycle practices for waste water, the effluent treatment plant and the solid waste disposal process.
Visibly elated and informed of the robust quality and environmental practices at the Plant and impressed with the state-of-the-art equipment at the facility, he also met the Hindustan Coca-Cola employees at the factory, shook hands, signed autographs and spoke to them. Vishal now joins, Mahesh Babu and Salman Khan as the brand ambassadors of Thums Up in the country.
Vishal was accompanied on the Plant tour by Debabrata Mukherjee, VP–Marketing & Commercial, Coca-Cola India & South West Asia, Sanket Ray, Vice President, Commercial and Anand Ramchandran, Zonal Vice President, Tamil Nadu, Hindustan Coca-Cola Beverages.
Thums Up is among the top two selling soft drinks in the country along with Sprite (also a product of The Coca-Cola Company) and both of them have more than 15% share of the soft drinks market. Launched in 1997, Thums Up has been the country’s most iconic and resilient brand. Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. Earlier positioned as a “refreshing cola” with iconic campaigns like “Happy Days are here again”, in 1993, Thums Up was re-positioned as a masculine drink given its strong taste - A positioning, it has maintained ever since.
Speaking about Thums Up, Mr. T. Krishnakumar, CEO, Hindustan Coca-Cola Beverage Pvt. Ltd said, “With Thums Up now available in Tamil Nadu, consumers will have more choice and a second cola option from our portfolio. Its strong taste and spicy flavor has been a favorite of the consumers, all across the country for more than 35 years. Thums Up in Tamil Nadu, takes forward our strategy of offering choice and value to the consumers”
According to independent estimates, the Non-Alcoholic Ready To Drink (NARTD) beverage market in the southern states of Tamil Nadu, Karnataka, Kerala and Andhra Pradesh - is estimated at Rs. 7,000/- crore with Sparkling beverages being more than 60% of this market.
Actor Vishal said, “I look forward to this partnership with Thums Up, a soft drink that I have grown up with. Thums Up to me has always been synonymous with the spirit of resilience, passion and inspiration. These are attributes that resonate with me, and I completely believe in the campaign`s core philosophy that the `Toofan` is indeed within all of us”.
The new campaign for r Thums Up in Tamil Nadu has been conceptualized by Leo Burnett, the TVC has been created by Sainath Saraban, National Creative Director Leo Burnett. The TVC has been directed by Kapil Sharma under the RU Films production banner and the thumping music has been composed by Ram Sampath (of Omgrown Music).
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