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Mahindra First Choice Services enters into FOFO
Posted on: 09/May/2014 5:09:47 PM
As India’s leading multi-brand car workshop company, Mahindra First Choice Services (MFCS) is strengthening its presence in India through the franchise model and has already appointed 10 franchisees in Chennai.
The first of these outlets – KLN Motor Agencies at Ekkattuthangal - was inaugurated today by YVS Vijay Kumar, CEO, Mahindra First Choice Services.
MFCS operates a total of 28 Company owned Company Operated (COCO) workshops across the country.
For a car service provider, a strong spares supply chain and technical training are the two most essential elements. With 28 operational COCOs serving over 180,000 customers, MFCS believes that it has a very strong proposition for the franchisee as well. The company offers a simplified business model in multi-brand car servicing with robust supply chain for spare parts through its cluster warehouse. Each cluster warehouse supplies parts as per the daily requirements of franchisees and COCOs, thus reducing the need to maintain huge inventories at workshops.
MFCS workshops offers quality services through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online, all geared to give the car owner a servicing experience like never before.
Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 60 point “First Choice First Check” which is performed on all cars. It also offers cashless insurance facilities with leading insurance companies. Car owners can book a service either by calling the individual workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com.
The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.
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