Chennai’s homegrown burger brand BurgerMan records ~22x growth in yearly order volumes with support from Zomato’s platform

BurgerMan, a popular homegrown burger brand from Chennai, has recorded nearly 193x growth in yearly order volumes since onboarding on Zomato. Founded in 2006, BurgerMan challenged the notion of burgers being a Western indulgence by reimagining them for Indian palates. Over the years, the brand has grown from a modest kiosk format into an urban food icon, steadily expanding its footprint across multiple territories while maintaining consistency in taste, quality, and affordability.

Speaking about the journey, Sunil Cherian, Founder, BurgerMan, said, “Our goal from day one was to make burgers relatable to Indian consumers. As customer habits evolved and online food ordering became integral, platforms like Zomato helped us extend our reach beyond physical stores while staying true to our brand promise.”

Aditya Mangla, CEO, Zomato, said, “It’s always encouraging to see restaurants like BurgerMan grow meaningfully while staying true to their cultural identity. Being part of their journey, by strengthening discovery and helping them serve customers better, is our only mission.”

From its humble beginnings, the brand steadily gained popularity for its fresh ingredients, vibrant identity, and affordable pricing, becoming a go-to choice for urban consumers. Over the years, BurgerMan transitioned from a kiosk model into a fully franchised chain, expanding its footprint while maintaining consistency in quality and experience. Today, the brand operates 30 stores across three territories and has set an ambitious target of scaling to 100 outlets within the next two years, as it continues to grow its presence and customer base.

Since onboarding on Zomato, the brand has been able to:

- Achieved ~22x growth in yearly order volumes, reflecting strong online demand

- Expanded its reach by tapping into the growing digital delivery ecosystem

- Improved visibility through advertisement services and enhanced menu presentation

- Optimized its menu and positioning to appeal to both first-time and repeat customers

- Strengthened its identity as a premium-yet-accessible Indian burger brand

To help small restaurants scale quickly, Zomato has introduced several initiatives in recent years. These include a DIY onboarding tool that helps restaurants get listed on the platform in just 15 minutes and access to the Restaurant Services Hub, a curated marketplace of verified vendors offering licensing, staffing, and hygiene audit services. In select cities, new restaurants also benefit from 0% commission for the first 30 days, along with advertisement services  and Hyperpure services. As of Q3 FY26, Zomato has an average of 336,000 monthly active food ordering and delivery restaurant partners on the platform.