Marketing Assistance Scheme
Posted on: 20/Apr/2015 5:46:40 PM - No. of views : (2214)
The Government provides assistance to enhance marketing competitiveness of the Micro, Small and Medium Enterprises (MSMEs).
The office of the Development Commissioner (MSME) Ministry of MSME provides Marketing Assistance and Technology Upgradation (MATU) scheme which is a strategic initiative for adoption of Modern Marketing techniques by MSMEs consistent with the requirement of domestic and global market. It involves eight sub components for which Government of India (GOI) funding assistance is available. The components are:
- Technology Upgradation in Packaging
- Skill Upgradation/ Development for modern marketing techniques
- Competition studies
- Special component for North Eastern Region
- New markets through State/District level local exhibitions/Trade Fairs
- Corporate Governance practices
- Marketing Hubs
- Reimbursement to ISO 18000/22000/27000 certification.
The office of the Development Commissioner (MSME) M/o MSME has a scheme for participation in International Exhibition/Fair under Marketing Development Assistance (MDA) scheme which envisages participation by Micro & Small Enterprises in International Trade Fairs/Exhibitions. Its objective is to encourage Micro & Small exporters in their efforts at tapping and developing overseas market and enhance the exports from Micro/Small manufacturing enterprises.
National Small Industries Corporation (NSIC) is implementing the scheme on behalf of M/o MSME. NSIC acts as a facilitator to promote marketing efforts and enhance the competency of the small enterprises for capturing new market opportunities by way of organizing / participating in various domestic & international exhibitions/ trade fairs, buyers-sellers meets intensive campaign/seminars and consortia formation.
