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Uber Eats comes up with newer ideas to strengthen in India
Posted on: 19/Jul/2019 9:46:07 AM
As there is heavy competition in the Indian food delivery market, Uber Eats is coming up with newer ideas for the Indian market. Uber Eats has not acquired a strong name in the country until now. The company is looking on metro cities and joint families in little towns so that it can expand its footprint. Uber Eats notably entered the Indian market back in May 2017. They are eventually obtaining strong name for its best range of services among joint families and millennials.
In India, there is a trend of making orders with multiple combinations. This is not just restricted to Friday night times or festival periods, says Head of Uber.
Uber Eats is seeing significant growth in the Indian market far beyond the demographics. We ae focusing to adopt collective digital food delivery.
There are many orders placed on Uber Eats especially from countries of Asia-Pacific as compared to the other parts of the world. Uber Eats has got more than 1.5 million cuisine options.
Right during first year of inception in India, Uber Eats has seen 50 percent growth. As per the global heads of Uber Eats, one among the fastest growing markets is India.
Uber Eats is functional across 38 cities. It is to be noted that Uber Eats got launched much beyond Swiggy, Zomato and Foodpanda. There are quite a few issues being faced by Uber Eats food delivery in India.
There are an number of newer options being introduced on Uber Eats mobile app including vegg-only suggestions, cash payment processes, etc.
It is important that we are transparent with the processes involved at the backend. The customers should be clear and informed of the food source and whereabouts. This will facilitate communication done between restaurateurs and customers.
There are several measures being taken by Uber Eats to preserve customer data. For this, Uber Eats uses Artificial Intelligence and Machine Learning.
In no way, we want our user data exposed or used anywhere. We ultimately focus on best understanding of our processes by our user base. Coming on to the idea off launching virtual reality and augmented reality concepts in Uber Eats, official sources say these may be plans to be executed in the future, perhaps.
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