Kumari Palany & Co

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Micro site showcasing four years of Narendra Modi government

Posted on: 31/May/2018 12:47:20 PM
New micro website was launched marking the fourth anniversary after BJP Government took office in May 2014. The development plans and executions in both urban and rural concerns are picturized and explained briefly in the official site, https://48months.mygov.in/.

The site launch is a digital route to convey the achievements and milestones in the Modi government for the people. All the initiatives of the Modi government are mentioned in the official site via media files. Broad illustrations of the site gives an entire list of various schemes and the beneficiaries of such schemes.

In the Focus area section of the website it explains about the different criteria and primary zones of development in 48 months. The key focus areas mentioned in the site are as follows:

  • Accelerating Growth
  • Commitment to Social Justice
  • Development for All
  • Eliminating Corruption
  • Healthy India
  • Putting farmers first
  • Women led development
  • Infrastructure for new India

By clicking any of these tabs the site directs the user to a page with blogs by Union Ministers are displayed with necessary infographics.

Performance Dashboard is one of the sections of the micro site where people can see the impact of various achievements and development plans.

The portal mentions the number of people benefitted from the Mudra scheme as 129 million and totally 371,419 villages were declared as open defecation free zones under the scheme of Swatch Bharat. Around 39 million people receives the LPG connection under the scheme of Ujjwala Yojana. Optical fiber connection to various Gram Panchayats are counted to the total of 115,978 according to the site’s report.

People can give their respective feedbacks to engage the interaction between different government bodies and citizens of India. The clear understanding of the milestones achieved during these past 48 months was made possible in the user friendly website launched solely for the four years celebration.

Many web developers said that the microsite was navigation-friendly interface and easy to access without any complex links, side bars and jarring media expression. People can read the information in both English and Hindi languages from the site’s content and also through downloading the PDF files explaining the 48 months of national development in transforming India.

Banking and Insurance achievements like Direct Benefit Transfer (DBT), Jan Dhan Yojana, Ujjwala Yojana and Atal Pension Yojana are mentioned in the site with the official list of beneficiaries.

Download section of the official site has e-books, flyers, print ads, images and video clips for the purpose of sharing the 48 months of empowering and transforming India.

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