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Croma promotes an eco-friendly summer
Posted on: 08/Mar/2018 1:50:12 PM
Croma, India’s premiere omni-channel electronics retailer today unveiled its plans for the upcoming AC season. Generous exchange offers, attractive EMI options on all leading brands and an exclusive range of inverter ACs at price points as low as normal ACs. What is more, Croma promises to plant a tree for every old AC brought in as exchange by the customer.
“Inverter ACs consume around 40% less electricity as compared to the older on-off technology ACs. In fact, higher energy savings can be achieved by exchanging older ACs. Last year, 1 of 3 ACs sold at Croma were inverter ACs. As a brand committed to a culture of responsible consumption, we are going all out to take this number up to 100% this year” said Ritesh Ghosal, CMO - Infiniti Retail Ltd.
Croma has worked with leading financial institutions to create longer tenure EMI options; with an accredited vendor for responsible disposal of old ACs and with OEMs to create persuasive price-points for first-time buyers.
Avijit Mitra, CEO – Infiniti Retail Ltd. added, “We know our customers enjoy the conveniences of a modern life and can afford to pay their electricity bills. The move to inverter technology is not about saving a few rupees but about conserving scarce resources. It’s about our legacy for the next generation.”
The integrated communication campaign also features an “energy savings calculator” on croma.com. Any user of an AC can check out the quantum of savings against his current AC.
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