Kumari Palany & Co

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Liquor worth down Rs 250 crore this Diwali

Posted on: 16/Nov/2012 9:57:00 AM
Tasmac witnessed a cracker of a Diwali as tipplers downed liquor worth 250 crore in five days.

Liquor sales shot up by about 25% this Diwali compared to the previous year.Government retail outlets, hotels and restaurants sold more than 2.7 lakh cases of hard liquor on Diwali day. 

Brandy was the most preferred liquor followed by rum, whiskey and vodka. Brandy constitutes about 80% of the total hard liquor sale.

There are more than 6,800 Tasmac outlets across the state. At each retail outlet, there are stocks worth 35 lakh to 50 lakh to ensure continuous supply throughout the day to consumers. 

Officials claim that increase in price of liquor also contributed to the exchequer`s increased earnings this season. Liquor prices of all brands increased by 10 to 20 per bottle depending on the quantity and quality. The state government had earned 18,081 crore from liquor sales last year. 

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