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Another competitor for TikTok: YouTube Shorts, Launched in India in Early Beta

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Posted on : 16/Sep/2020 1:19:31 PM



 
 
 
There is a new competitor to TikTok: YouTube Shorts, a short video feature from YouTube that allows you to share 15-second videos!

This was launched by Google on Tuesday. Yes, we have yet another TikTok competitor, this time from Google, after Instagram expanded Reels from the US to India as well!

Google has announced that this includes a new camera and a handful of editing tools that will be rolling out over the course of the next few weeks. These videos are of up to 15 seconds and can be seen on the YouTube homepage, in what`s called the new Shorts shelf, as well as across other parts of the YouTube app. YouTube also has a post about Shorts, that starts by reminding us about famous viral videos, such as Charlie Bit My Finger, Good morning all, and Lockdown Trick Shots.

Structure: The Create button has been moved to the bottom bar of navigation for Android users in India, the post noted, and this is how you can create shorts. According to the post, to check if you have access you can tap the "+" icon then select Video. If you see Create a short video then you have access to the Shorts camera, which has features like stringing multiple video clips, speed controls, times, and adding music to clips.

In the YouTube Blog, Chris Jaffe, VP of Product Management for YouTube noted that Shorts will expand to iOS and also to other countries soon and also added that more features for creation will also be added quickly.

Like Instagram, YouTube also comes with a huge built-in audience that`s going to make the early adoption of Shorts take place.
 
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