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Backed by highest ever demand, Honda 2Wheelers expands leadership in South India
Posted on: 06/Aug/2018 4:10:37 PM
Honda Motorcycle & Scooter India Pvt. Ltd. strengthened its leadership position as the number one Two-wheeler brand in South Region. Creating a new record, Honda is the 1st 2Wheeler brand in the industry to cross 5 lac mark in just 3 months’ time in the region (April-June’18).
Led by demand, Honda is the No. 1 choice of customers in all 5 states of the south region (Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana). Being the market leader in the region, Honda is driving the industry in south with highest contribution to incremental industry volumes and every 3rd two-wheeler on south Indian roads is a Honda.
Speaking on Honda is changing the way south India rides on two-wheels, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. Said- “We are humbled by the love and trust for brand Honda from our customers in south. South region is also driving the two-wheeler industry demand across India and to serve our customers faster and better. We sold our first 2wheeler in south only 17 years ago. Honda expanded the production capacity at Karnataka plant making it the world’s largest two-wheeler plant for Honda. To reach closer to the customers and enhance market connect, Honda has aggressively expanded network presence in the region and also operates direct company offices in Bangalore, Chennai, Coimbatore, Hyderabad and Vijayavada.”
Honda has earned the love of more than 1 crore customers in south region riding on the back of an overall double digit growth with more than 17.6 lac two-wheelers sold in FY 2017-18. Honda is the undisputed leader with the highest market share of 35%. While Activa continues to rule as the highest selling automatic scooter in the region, Honda’s CB Shine leads in the 125cc motorcycle segment.
