AZORTE Expands Southward: Opens 2nd Fashion Neostore at Phoenix MarketCity, Chennai
After a successful launch in Mumbai, Reliance Retail’s premium fashion and lifestyle brand AZORTE has made a striking entry into South India with the grand opening of its second fashion neostore at Phoenix MarketCity, Chennai.
Spanning over 15,211 sq. ft., the new store continues AZORTE’s mission to redefine India’s retail experience through cutting-edge technology, inclusivity, and contemporary style.
The grand launch was marked by a glamorous inauguration ceremony graced by popular actress Krithi Shetty, who interacted with fans and explored the latest fashion collections, celebrating Chennai’s energetic and trend-conscious crowd.
AZORTE stands as India’s only true fashion neostore, blending global fashion trends with local sensibilities. The Chennai outlet offers an extensive range of women’s wear, men’s wear, kids’ fashion, and accessories, all curated under the brand’s core philosophy — “Your Safe Space”, a welcoming zone that encourages self-expression and individuality.
The store is equipped with next-gen retail innovations, including:
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Smart Trial Rooms with AI-based styling suggestions.
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Interactive Digital Screens showcasing the brand’s endless aisle options.
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RFID and QR Code technology for seamless product discovery and inventory management.
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Self Check-In and Check-Out counters for a smooth and frictionless shopping experience.
Speaking on the milestone, Dhaval Doshi, Head of Marketing at AZORTE, said,
“Chennai’s vibrant energy and evolving fashion landscape made it the perfect city for AZORTE’s next chapter. This store was designed to offer more than just products — it’s an immersive experience where fashion, technology, and individuality come together.”
With the launch of its Chennai store, AZORTE now operates 43 stores across India, continuing its journey to bring tech-driven and fashion-forward retail experiences to major cities nationwide.
