On the auspicious occasion of Akshaya Tritiya, Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, embarks on a strategic retail expansion by inaugurating four distinctive new stores across the cities of Chennai & Tiruppur, Tamil Nadu.

With its innovative craftsmanship and trend-setting designs, Mia further extends its footprint into the state renowned for its cultural vibrancy embodying the brand’s youthful and approachable persona.

Strategically positioned across key locales, these four stunning stores represent a significant milestone in Mia`s retail journey, emphasizing its dedication to providing accessible and personalized shopping experiences. The stores are located at:

1. Mia by Tanishq, 180, Purasaiwakkam High Road, Kellys, Kilpauk, Chennai, Tamil Nadu 600010
2. Mia by Tanishq, `No: 464 (9) Gandhi Nilayam, P N Road, Tiruppur - 641602 (Near Pushpa Theatre)
3. Mia by Tanishq, No: 8, 3rd Cross Street, Kasturba Nagar, Adyar, Chennai, Tamil Nadu 600020
4. Mia by Tanishq, Door No:42, Phoenix Market City, G-23, Velachery Main Road, Velachery, Chennai, Tamil Nadu 600042

All the stores were inaugurated by Ms. Shyamala Ramanan, Business Head, Mia by Tanishq & Mr. Narasimhan YL, Regional Business Manager, Jewellery Division, South along with the respective business associates. To celebrate the launch of newly unveiled stores on the auspicious occasion of Akshaya Tritiya, Mia has also announced an inaugural discount of up to 20%* off on Mia products. This offer is valid till 5th May at all four stores. 

These stores span a total area of 3,550 sq. ft., featuring wide range of trendy and contemporary 14kt & 18kt jewellery designs. It features some of Mia’s most elegant jewellery pieces in vibrant colour stones, dazzling gold, sparking diamond and shining silver. The wide assortment of earrings, studs, finger rings, bracelets, ear cuffs, pendants, neckwear and Mangalsutras caters to diversified consumer preferences. As a brand known for its fashionable & unique collections, Mia by Tanishq has some striking designs created uniquely with minimal and stylish touch. Mia stores come equipped with Karatmeter to facilitate old gold exchange program and a staff that is tuned to giving you best of class service.

The stores feature Mia by Tanishq exquisite ‘Starburst’ collection inspired by sun, moon, stars and everything cosmos showcases over 200 designs, crafted in 14-karat gold. Furthermore, the store caters to ‘Solitaires’ offering distinctive and meaningful choices in jewellery perfect for celebrating special moments. Its latest Aurum collection showcases an assortment of 18kt international and modern gold jewellery that makes a statement. Ahead of Akshaya Tritiya, the brand has launch its ‘Native’ collection, crafted in 22kt gold curated for the modern woman drawing inspiration from the captivating allure of Warli art, the rustic charm of clay pots, the intricate beauty of tribal motifs, the refreshing vibrancy of raw mango and the mesmerizing symmetry of mandala paintings, each creation in the `Native` collection by Mia is a h harmonious fusion of heritage and contemporary flair.

Speaking on the inauguration, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq and Mr. Narasimhan YL, Regional Business Manager, Jewellery Division, South said, “Last year, we unveiled 12 new Mia by tanishq stand alone stores in Tamil Nadu and were super delighted by the overwhelming response. Thrilled by the love we received from the modern young women here, we are opening 4 new stores between yesterday and today in Chennai(3), Tirupur(1). Our stores are open-format, eluding warmth with its hues of pink and gold and yet is like a treasure chest with over 2000 designs to select from. 

Mia understands the need of the women of today and how they are looking at Jewelry that is an extension of their personality. Our products are lightweight with trendy, fashionable designs keeping their preferences in mind. Each piece is unique enough to make head turns and versatile enough that it can be worn with different apparels. We invite you to explore our new and all stores as we wish you immense joy, abundance, and prosperity this Akshaya Tritiya!”

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