No. of views : (3296)
Bingo! calls out to all Cricket fans with its iconic cheer Come on India Dikhado!
Posted on: 21/Jun/2019 2:58:00 PM
National, 21st June 2019: As the country is engaged in one of the biggest cricketing events of 2019, Bingo!, the snacks brand from ITC Ltd, announced release of “Come on India, Dikhado!” song, using the iconic cheer from the classic cricket anthem from the late 90’s. “Come on India!” cheer, which resonated with the sporting spirit of each Indian of that era, has been used in the latest anthem by Bingo! to pack a punch of excitement among the modern day millennia. This song has gone on air on digital platforms from 14th June, 2019.
Link to the song : https://www.youtube.com/watch?v=4FelwZ3KJNQ
The song is composed by Shameer Tandon and sung by Shaan while rapper Babu Haabi has rendered a contemporary feel to the song. Adil Shaikh, popular Bollywood director has directed the video, which captures the multitude of emotions and sentiments of the Indians who revere the game as a religion. The video also features viral star “Dabbu uncle” along with popular TVF web-series actors, Lleo, Badri, Jassi, Shivankit and Chote Miyan Arun which lends a “Bingo!” touch to the video.
Commenting on the launch, Mr. Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd. said, “At ITC, we look forward to be a part of the excitement and enthusiasm that Cricket enjoys in our country. With the Come on India Dikhado song we aspired to create the nostalgia associated with the sport among every passionate cricket lover as they cheer their team. We are positive that with the launch of this song Bingo! will create a buzz and an uproar keeping up with the sporting excitement.”
Post your requirement - We will connect with the right vendor or service provider
