Thomas Cook India offers �Best Price Challenge�during the third edition ofits�Grand India Holiday Sale�
Posted on: 09/Mar/2018 12:15:30 PM
Thomas Cook (India) Ltd., India�s leading integrated travel and travel related financial services company, has launched an exciting �Best Price Challenge� during the third edition of the Thomas Cook �Grand India Holiday Sale� from March 7 -17, 2018.In a never before move, Thomas Cook India offers a unique challenge to customers � Find the same package for a lower price, and we will reward you with double the value of the difference via travel vouchers.
The Thomas Cook Grand India Holiday Sale is an annual 10-day property strategically timed to coincide with India�s crucial booking window for the upcoming summer vacations. On offer are truly attractive deals and special discounts on both India and international holidays. As a further incentive, customers can also avail an additional 10% cash back offer on ICICI credit/debit cards.
The Grand India Holiday Sale offers can be booked across Thomas Cook�s pan India omni-channel network both online (mobile & thomascook.in) & offline- at its branches and Gold Circle Partner franchise outlets.
The Grand India Holiday Sale offers great deals on international short-haul destinations like Singapore, Dubai, Abu Dhabi and Thailand; long hauls like USA, Canada, Europe, Australia-New Zealand; also trending destinations like Hong Kong, Kenya, Bali and Mauritius. Indian sub-continent destinations include Bhutan, North East, Kashmir, Kerala, Ladakh, Andamans and Uttarakhand, hence adding value and diversity to the Indian traveller�s experience.
An extensive range of media has been selected to ensure strong visibility to the Grand India Holiday Sale across key metros/mini-metros and regional India: pan India print and digital media; over 100 digital screens at Mumbai and Delhi airports-domestic and international; radio across India�s top 8 cities.
In a twist to its marketing mix, Thomas Cook India has released a fun, engaging webisode titled �When a family plans a vacation abroad� with The Viral Fever, an online digital entertainment channel. This unique platform ensures connect with Young India- active consumers of original digital content over mobile devices.The webisode has already received 6lakh plus views since go-live on March 6, 2018 and trending at #7.
Abraham Alapatt, President & Group Head- Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, �We at Thomas Cook India have taken this unique IP we created 3 years ago� the Grand India Holiday Sale- the first holiday festival of its kind in India, further with this the third edition.�
�Befitting of a market leader, our product teams have handpicked the most attractive offers across select, popular international and domestic destinations and are offering customers, an unbeatable combination � the quality promise of a Thomas Cook holiday plus the confidence of an unbeatable price-value proposition with the Best Price Challenge. We are confident that Indian holidayers � consummate value seekers as we are � will greet the Grand India Holiday Sale and the Best Price Challenge with strong support.�
