Uber the global on-demand-car service innovator that has shaken up taxi markets worldwide has had a soft launch in Chennai recently. Unlike a conventional call-taxi service; Uber acts as an aggregator online service that connects taxi owners with potential clients. Its strength is in leveraging modern mobile technologies as a backbone for its services.
The service�s fleet of vehicles includes Mercedes Benz, BMW, and other luxury cars. The fares are uniform. Depending on the nearest available vehicle, users may even get a ride in a Mercedes.
Chennai is its fourth destination in the country, after Bangalore, New Delhi and Hyderabad.
One of Uber�s innovative solutions allows its users to split fares. For example, a person taking a ride to meet someone will be able to split the fare with the person he or she is meeting; or four people sharing a ride can split the fare four ways. All payments are through credit card payment gateways.