Mia by Tanishq onboards Aneet Padda as Brand Ambassador, debuts festive campaign ‘Precious, every day’
Mia by Tanishq, one of India’s most trend-forward fine jewellery brands, has onboarded Gen Z star Aneet Padda as its new brand ambassador. With her bold, vibrant energy and unapologetic authenticity, Aneet perfectly embodies the spirit of self‑confidence, individuality, and the unique brilliance that shines within every woman. This association aligns perfectly with Mia’s brand philosophy of celebrating modern, independent women who shine with confidence and express their unique potential. The ‘Precious, every day’ festive campaign featuring Aneet, is a celebration of empowering women to embrace their personal brilliance and confidence.
Set in the celebratory context, the campaign film, conceptualized by Famous Innovations features Aneet wearing a choker from Mia’s latest collection, Manifest, which offers modern takes on classic forms such palace arches, paisley and the lotus flower in gold and natural diamonds, along with pearls, natural multi-colored sapphires and aventurine quartz.
The latest festive campaign film is an evocative celebration of self-love and individuality. Set in an intimate slice-of-life moment, the story follows Aneet as she prepares for what seems like a special evening. With thoughtful care, she wears a Mia diamond choker and earrings from the Manifest collection, her anticipation reflecting the personal significance of the night ahead. When her younger sister curiously asks where she is headed, she responds with a smile and a playful gesture to the mirror — revealing that her date is with herself. In that tender moment, the film captures the essence of the campaign: the joy of recognizing one’s own brilliance and cherishing time with oneself.
Through this campaign, Mia by Tanishq offers a fresh take on festive jewellery for today’s generation, inviting women to embrace moments of self-expression every day. The film not only showcases the brand’s exquisite designs but also encapsulates an empowering cultural shift where confidence and self-appreciation take center stage. With Aneet Padda’s graceful portrayal, the campaign positions Mia as a companion for everyday moments of self-love, elevating simple moments into celebrations and encouraging women to shine on their own terms—precious, every day.
The film is live on: https://www.youtube.com/watch?v=uK58MFr3eFY
Speaking about the campaign, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said, “Women today are confidently cherishing self-love, not just for milestones but in the everyday. This cultural shift resonates deeply with Mia’s ethos of ‘Precious, every day.’ Aneet Padda, with her authentic spirit and fresh appeal, embodies this new voice of celebration, making her the perfect face for Mia.”
Aneet Padda said, “I’m thrilled to be the face of Mia, because the brand is all about celebrating oneself and embracing the everyday sparkle within us. What I love about Mia is that you don’t need a milestone or an occasion to wear it. It’s about looking in the mirror, feeling good, and reminding yourself that you’re precious, every day.”
Mithila Saraf, Chief Executive Officer, Famous Innovations, said “Precious, every day reflects the truth of every woman out there who knows that she’s special, every single day and doesn’t need a reason to celebrate herself. And for those of us who forget this once in a while, it`s a reminder to love ourselves a little more and treat ourselves a little better. Mia’s jewellery is a symbol of that self-love and confidence, one that doesn’t need any milestone, occasion or external motivation - to buy, to wear and to enjoy.”
