Tata Tea Chakra Gold CARE Showcases Tamizh Traditions of Care with Disruptive OOH Experience at Chennai Central
The monsoon season in Tamil Nadu is often a time to slow down, reconnect, and enjoy the comforting rituals of home. Traditionally, families turn to natural ingredients and time-honoured remedies that are known to support wellness during this season. Herbs and spices like Tulsi, Ginger, Elaichi, Brahmi, and Abhimadhuram (Liquorice) have long been valued for their natural properties that may help boost immunity, aid digestion, and provide a sense of comfort.
Tata Tea Chakra Gold CARE celebrates this tradition by bringing together the goodness of five powerful ingredients in a single, revitalizing blend:
Abhimadhuram (Liquorice): Known to be good for sore throat.
Brahmi: Known to help improve memory.
Elaichi: Known to help with digestion.
Ginger: Known to be good for common cold & cough.
Tulsi: Known to improve the body’s immunity.
Each cup of Tata Tea Chakra Gold CARE carries forward the wisdom of these practices, offering potential wellness benefits alongside the rich taste that Tamil Nadu loves. It is this unique balance of tradition and care that inspires the brand’s proposition of “Care for your loved ones, the Tamizh way.”
Taking wellness to the public eye, the brand has unveiled a landmark Out-of-Home (OOH) activation at Chennai Central Railway Station - one of the busiest transit hubs in India. More than an advertisement, the installation is designed as an immersive storytelling experience. The towering pack structure anchors the display, while the sequential lighting effects captures attention symbolizing their role in protecting families during the monsoons. A striking 3D hand holding a steaming cup extends outward, transforming the billboard into an invitation to experience care, warmth and wellness first hand.
By choosing Chennai Central as the canvas, Tata Tea Chakra Gold CARE ensures that lakhs of daily commuters encounter not just a product but a cultural celebration of Tamil Wellness traditions. The innovation stands out in the cluttered OOH landscape by merging cultural relevance with creative design, making it more than just a billboard—it’s an experience merging with deep local relevance.
The activation will remain active until the end of November 2025, aligning with the peak of the monsoon season. Tata Tea Chakra Gold CARE is available across all major stores in Tamil Nadu.
