Rivaah by Tanishq Celebrates Bridal Traditions with Wedding Signatures This Festive Season

This festive season, Rivaah by Tanishq, the wedding jewellery-focused sub-brand from Tanishq, celebrates the rich bridal traditions of Tamil and Telugu brides through its Wedding Signatures collection. Featuring distinctive jewellery trousseaus inspired by their cultural heritage, the collection reflects the craftsmanship and regional artistry that make each bridal tradition unique. Shot by renowned wedding photographer Joseph Radhik at the Taj Jai Mahal Palace, Jaipur, the campaign brings these bridal stories to life. 

Wedding celebrations extend beyond the main ceremony, with traditional rituals such as Nalangu, Panda Kaal Muhurtham and Oonjal in Tamil weddings, and Pelli Koothuru and Talambralu in Telugu weddings, bringing families together to mark different milestones in the wedding journey. The Tamil trousseau draws inspiration from traditional temple jewellery, featuring Lakshmi-on-lotus and peacock motifs, intricate Nakashi and stamping techniques, Navratna gemstones, Glass Kundan and pearls. The Telugu trousseau brings together classic gold forms, intricate craftsmanship and rich gemstone accents, with motifs inspired by Lakshmi, floral elements and nature, complemented by ruby and green stones. Together, these regional interpretations celebrate the distinctive artistry of Tamil and Telugu bridal jewellery traditions. 

Jewellery also holds significance beyond bridal trousseaus, as families mark weddings, festive occasions and personal milestones with meaningful purchases and gifts. For those looking to give cherished gold a new expression, Tanishq Gold Exchange offers the opportunity to exchange gold jewellery from any jeweller through a transparent evaluation process conducted entirely in front of the customer, with no hidden deductions. Trusted by over 37 lakh Indians, the service enables customers to upgrade their existing gold into designs that reflect their evolving preferences and new beginnings. 

10 Lakhs+ brides purchased their wedding jewellery through gold exchange. This Deepavali, Tanishq has further enhanced its regional gold-exchange offer, providing customers with an added opportunity to upgrade their jewellery for the festive and wedding season. 

Speaking about the festive season, Ms. Pelki Tshering, Chief Marketing Officer, Tanishq, said, “Deepavali is a moment to celebrate optimism and new beginnings, making it a deeply meaningful occasion for Tanishq. With Rivaah Wedding Signatures, we wanted to spotlight the distinctive jewellery traditions of South Indian weddings through trousseaus that honour the artistry and cultural nuances of these regions. From the intricate craftsmanship of temple inspired designs to the richness of traditional gold forms and gemstone accents, each trousseau reflects the enduring beauty of these bridal traditions through a contemporary lens. This festive season, we celebrate the meaningful role jewellery plays in life’s special moments, bringing together heritage, craftsmanship and personal expression.” 

To further enable festive purchases in Tamil Nadu, custstomers can avail a flat ₹301 off per gram on gold jewellery, up to 20% off on making charges of gold jewellery and on diamond value, along with an additional 1 KT on the value of old gold exchanged to upgrade to new designs. The offer is valid from 10th October to 8th November 2026. 

The Rivaah by Tanishq Wedding Signatures collection is available across Tanishq stores and online.