Creykid Launches Board Games and Activity Kits on a Visual Arts Theme to Inspire Creative Exploration
Creykid has launched a new range of games and activity kits designed to combine art-led play with hands-on making, nurturing creativity, self-expression, and discovery across different age groups.
At the heart of Creykid’s philosophy is a simple belief: every child deserves the freedom to explore, discover, and express themselves creatively. The brand’s approach focuses on “guided-to-free” experiences—where structured prompts and step-by-step guidance build confidence, gradually encouraging children to move into open-ended exploration and independent thinking.
Designed in alignment with how children naturally learn, Creykid’s products encourage a progression from imitation to experimentation, and ultimately to creative ownership-ensuring that creativity becomes a skill developed through meaningful engagement.
“We are designing experiences that help individuals build confidence in their own ideas. When children move from following instructions to creating something of their own, that’s where real learning and self-belief begin,” said Amarnath Alagappan, Director & CEO, Creykid.
“We are not just participating in this space-we aim to define it. This category is still underdeveloped, and that presents a rare opportunity to shape how creativity is experienced at scale. Our vision is to build an ecosystem where products, experiences, and platforms come together to form a new creative economy for the next generation. This is not about individual offerings; it’s about building a category with long-term cultural and commercial relevance,” said Narendranath AL, Director & CBO, Creykid.
Product Lineup
Stikoo Pro & Pro Max
Stikoo Pro (Ages 3–6): Children complete scenes using shape stickers, learning visual composition in a playful way while understanding how individual elements create meaningful art.
Stikoo Pro Max (Ages 4–7): An open-ended sticker activity where children design original scenes with guided prompts, developing imagination, storytelling, visual thinking, and expressive confidence.
Persketch
Ages 10+: A perspective drawing kit that explores India’s streets and spaces, teaching 1-point and 2-point perspective while blending technical skills with cultural storytelling.
Stencil Clone Lab
Ages 6+: A fantasy art kit where children mix stencils to create hybrid animals, adding colours and stories to imaginative, world-building adventures.
ClayDoze
Ages 6+: A storytelling clay kit that follows a magical bird’s transformations across environments, encouraging sculpting, creativity, and building immersive narratives.
Mood Scribble
Ages 18+: Mindful drawing cards that offer calming creative breaks. UsUsers complete abstract patterns freely, encouraging focus, relaxation, and self-expression.
Vault of Shapes
Ages 16+: A two-player strategy game that blends spatial intelligence, pattern recognition, and tactical thinking, where changing objectives demand adaptive and analytical creativity.
Puzzle Race India
Ages 8+: A jigsaw puzzle of India where each state is represented by its animal. Once completed, it transforms into a board game based on IUCN conservation status, where players race with micro cars, moving forward or backward with each dice roll.
The brand’s core design principle focuses on progression rather than completion-guiding children from copying to modifying and eventually to creating.
Reflecting the founders’ complementary expertise, Amarnath Alagappan’s background in mechanical engineering ensures strength in game mechanics, functionality, and design precision, while Narendranath Alagappan’s experience in sales and strategy supports scalability and the evolution of the product ecosystem.
Based in Chennai, Creykid is dedicated to designing toys, games, and creative tools that nurture creativity, self-expression, and discovery. Under the leadership of Amarnath Alagappan and Narendranath Alagappan, the brand aims to inspire a lifelong journey of imagination and creation.
