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Maxx Mobile to launch 500 new models
Posted on: 15/Jul/2013 12:21:26 PM
Mobile phone maker Maxx Mobile has announced that it intends to double its revenue this year. The company will launch 500 models of feature phones, smart phones and tablets.
Speaking about this, Chairman and Managing Director of Maxx Mobiles Ajay Agarwal said, ‘We have been witnessing strong growth of 25 per cent in sales month-on-month. Maxx recently changed its strategy and we are looking at launching close to 500 models of smartphones, feature phones and tablet PCs across various price points in the Indian market… At any point in time, Maxx will have 75-85 models (of phones and tablet PCs) in the market and the portfolio will be refreshed regularly to offer customers choice at affordable price points.
‘The company has already launched 40 models in the first quarter of this fiscal and will launch the same number of devices in the next 60 days. Our mobile phones are priced between Rs 900-16,000. We will launch a new tablet PC priced at about Rs 5,000 next week, while another powerful device priced at about Rs 8,000 will be introduced by the end of the month. The focus is on the sub-Rs 5,000 category and we want to offer the best devices to customers at the most affordable price points… The market is moving towards smartphones. With our strong portfolio of products, we are confident of more than doubling our revenues to Rs 650 crore this fiscal.
‘We will manufacture smartphones and tablet PCs at the facility and will continue to import feature phones. In the next six months, the plant will start manufacturing 10,000 units a month, which will be later ramped up to 500,000 by April 2014. This will require an additional capex of Rs 100 crore.’
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