TRAI-Stick 12 minutes of ad for directs TV channels
To ensure the quality of service and protect the interests of the consumer, Telecom Regulatory Authority of India (TRAI) has notified that broadcasters to restrict the duration of ads in their channels to a maximum of 12 minutes in any given clock-hour as prescribed in the existing rules.
In order to monitor and ensure compliance of these regulations, broadcasters are now mandated to report the duration of advertisements carried in their channels to TRAI on quarterly basis in a proforma prescribed by the authority.
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