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Panasonic looking to up revenue through new smartphones
Posted on: 30/May/2016 5:44:55 PM
Panasonic India has announced that it expects its revenues from mobile phones to more than double to Rs 2,500 crore by the end of this fiscal. Last year, revenues from mobile phones was Rs. 1200 crore. The company plans to launch about 25 smartphones this year.
Speaking about this, a senior executive at Panasonic India said, India is an important market and we are seeing strong growth here. This fiscal, we expect to garner Rs 2,500 crore in revenues. We will do this by launching devices across price points, expanding distribution in tier II and III cities and through strong marketing campaigns. This year, the company plans to spend about Rs 200 crore on marketing campaigns. We will bring about 25 smartphones and 15-20 of these will be before Diwali.
This will be across various price points - Rs 3,500 to Rs 20,000. Next month, we will launch our most affordable smartphone for Rs 3,500. The company meets about 95 per cent of its sales requirements in India from the Noida plant. Panasonic is gradually scaling up the capacity to about 8 lakh units a month. The company is increasing the assembly lines as well as the packaging lines to support its growth. Panasonic expects to sell around 3 million units this fiscal, up from 1.2 million last year. While online comprises about 10 per cent of our sales, we are focussing on growing our retail presence as well. We have 250 exclusive showrooms that showcase our phones, we want to take this number to 350.
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