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Facebook announces new features for businesses on Messenger

Posted on: 09/Apr/2016 4:31:31 PM
Facebook has said that a suite of tools that will help its users communicate more easily with businesses will be released in the coming weeks. The tools are linked the Facebook`s Messenger app. With the new features, the Facebook Page usernames of businesses will be promoted across the website. There will also be new communication channels such as Messenger Links, which are short URLs, and scannable Messenger Codes. The number of Messenger users are now at 900 million worldwide. 

In an official blog post, Facebook said that some Facebook pages will have vanity URLs. These are like facebook.com/JaspersMarket. For these users, the username will show up directly on one’s Page. The username will be placed underneath the Page`s title with an @ symbol before it. So @JaspersMarket will be the same as the vanity URL. 

The new feature will help people find businesses on Facebook and Messenger. This will help in easier communication among them. Every business will have a unique username. This will help users identify the exact business. 

Messenger Links will make it fast and easy for people to start a message thread. For the Links, the Page’s username will create a short link that will be memorable. For example, m.me/username. When a user clicks the link, it will open up a chat conversation with the business on the Messenger page. 

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