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John Abraham Is The Brand Ambassador For Philips Grooming Range

Posted on: 13/Jun/2011 4:00:32 AM
Go Fish Entertainment, countrys leading entertainment marketing firm, has proven its understanding of brand associations again and successfully brought together Philips and John Abraham for the launch of Philips Grooming Range.  The launch of first ad campaign of the all new Philips Grooming Range also marks the official launch of John Abraham Entertainment Pvt. Ltd.

The ad campaign is aesthetically shot by ace director Tarun Mansukhani and presents five different looks of John Abraham. The concept of the campaign highlights the special features of Philips Grooming Range in a unique story format and presents John Abraham sporting various styles. The campaign showcases the importance of mens grooming in todays world. Leading hair stylist Sapna Bhavnani has styled each of the five characters of John Abraham to get the perfect look.

Talking about the association, Mr. Sajay Moolankodan, Director, Go Fish Entertainment Pvt. Ltd. says, Relevant celebrity associations play a very important role in a brands success. John Abraham is a style icon who is known for his individual style. Infact As soon as, we got a mandate from Philips on having a celebrity for this category, we were clear that  John Abraham was the perfect choice to endorse Philips Grooming Range and take the brands success to a newer height.

Sharing his thoughts, John Abraham says, I always associate with products and brands which compliment my personality. I have always used Philips styling products and am thrilled to be associated with the launch of Philips Grooming Range in India.