World Gold Council reinforces the tradition of Akshaya Tritiya
Posted on: 02/May/2011 7:36:32 AM
An auspicious occasion for Hindus to attain lasting prosperity,
Akshay Tritiya to be celebrated on 6th & 7th of May, 2011
Akshaya Tritiya, also known as Aakha Teej, is one of the most auspicious days in the Hindu calendar. The purchase of gold is a must on this day as Akshaya Tritiya is one of the important days, which embodies the belief in Hindus about eternal good fortune. Since gold is considered the ultimate symbol of wealth and prosperity, Akshaya Tritiya accounts for a very high sale of gold on this day every year. Considering the auspiciousness of Akshay Trithya, the World Gold Council works with its various jewellery and investment partners, to promote the purchase of gold on this day.
Speaking on the occasion Madhumita Dutta, Head of Marketing, World Gold Council, India says, �investment in gold has proved itself as the best hedge against inflation and the various economic factors that can deplete one�s wealth. To reinforce this message on the occasion of Akshay Trithya, the World Gold Council has been in the forefront for not only promoting gold by showcasing the variety and versatility of this marvellous metal, but also as a safe investment option with healthy returns. It is an age old tradition to buy gold during Akshaya Tritiya, and attain everlasting prosperity and we have created a well-rounded awareness campaign to reinforce this tradition across the country. �
The World Gold Council has initiated a vibrant multilingual awareness creation campaign across the country, in order to communicate the core thought of Akshaye Tritiya and promote hightened gold-buying on this auspicious day. This campaign includes television commercials, POS, outdoor and ground events. A strong POS exercise is being carried out across 420 jewellery stores across Western, Northern and Southern market. The television commercial also revolves around the graphic feel of the Sun and the perfect moment to bring home Goddess Laxmi ie; gold on the day of Akshaya Tritiya; a depiction which perfectly resonates with every Indian Woman.
In addition, the World Gold Council takes special efforts in offering the choicest of gold varieties through its key jewellery partners across India thus providing impetus to its demand and cultural significance to the people in India. The retail jewelers across India are adding to the �Gold Buying� fervor by introducing new collections and designs to commemorate the occasion of buying gold and wearing it. In addition, through a unique initiative by the World Gold Council, 700 post offices across the country are now offering investors exclusive Swiss made gold coins, along with special schemes such as, consumers who buy a 10 gram gold coin will get a 0.5 grams gold coin absolutely free
