When people are ready to afford more, why won�t theatre demand it? It is obvious that people show readiness in paying more from their pockets to grab a ticket for their Thalaivar�s movie, especially during the very first day and entire first week of movie release. This is just the case with �Kochadayan� now. However, the Tamil Nadu government has come up with a clear tariff for �Kochadayan� movie tickets beyond which when charged by the theatres will be legally punishable.
An organization named All India Consumer � Human Activity against Anti Corruption and Crime has now initiated a campaign to mark an end for such illegal way of minting money.