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Nielsen Survey reveals - Out of 1000 respondents, 75% parents feel creating a silent zone is a must during exams

Posted on: 23/Jun/2020 8:09:05 AM - No. of views : (3839)
In light of this unprecedented time, study preparations can be hard to fully focus on. Working towards the exams can bring in a lot of stress and worrying especially when the atmosphere is filled with uncertainty. Moreover, with everyone being at home, exposure to distractions become even higher � from technology to even the slightest noise made from household/electrical appliances and television sets -they all become key distractions to affecting the child�s focus. 

Keeping in mind the background noise distractions and the need to focus in silence, Crompton Greaves Consumer Electricals Ltd. commissioned Nielsen to conduct a study using an online panel with 1000 parents across India to find out the key noise distractions for children.

Some of the key findings:
  • There is a need to manage and create less distractions for kids, hence 75% parents believe setting up a silent zone at home is key.
  • 76% are certain that addressing the unspoken noise of appliances and managing their usage adequately would set up a noise free environment at home.
  • According to 83% parents, noise from electrical appliances at home like Fans, TV, Music Systems and Kitchen Appliances were considered as a major factor of disturbance leading to distractions among kids especially during the exam season
  • Considering that maximum study time and concentration takes place late night/early morning, 47% parents believe that distraction/noise is caused due to a ceiling fan during the odd hours � highest among all appliances
  • Noting that electrical appliances play a huge role in distracting kids; 51% parents believe that electric fans contribute significantly to the overall noise level and affect concentration.
  • Therefore, 69% parents agree that having noise-free appliances like electric fans would help in creating a positive impact especially during the exam season