32 traditional designs introduced by Co-optex
Posted on: 20/Oct/2016 12:28:22 PM
32 traditional designs which were used some 30 years back has been revived and is now being sold in Co-optex outlets. Thousands of silk weavers are revitalized because of this move.
Co-optex was formed by the Government with the view of improvising the lives of weavers. All the products of the weavers are sold through 202 Co-optex outlets of our country. This firm actually bridges people with the weavers.
Co-optex will always concentrate on the sales of silk sarees, Silk saris woven at Kancheepuram in traditional colour combinations and having motifs such as Rudraksham, Yazhi, Arai Pogidi or Vanki on the saree borders is not so common now.
Reviving some of these designs and colours, Co-optex has introduced Vintage Kanjeevaram collection and the saris are available in Coimbatore at a couple of its outlets.
Usually, Kancheepuram saris are relatively heavier. Co-optex has developed the collection so that it could be a corporate wear too.
The press release added that Co-optex had organized Vintage Kanjeevaram exhibitions in Mumbai, Bengaluru, and Chennai this year and this has boosted sales of Kancheepuram saris at its outlets.
