With the advent of social media, it has become indispensable for a movie to get good response on social media pages, in addition to the success in theatres. A film gets its boost with the total number of views and shares for its trailer and teaser.
Shankar�s magnum opus �I� starring Vikram is in-line with this with ginormous results from audiences online. The teaser of the movie got released in September and has received over 10 lakh views within just ten hours of its online release. It then climbed to 50 lakhs in just one week. And, now, it has reached such a huge height of 70 lakh views in just 15 days of its release. This is looked upon by everyone and it is likely that the movie will touch the point of 1 crore views very soon.
While this is the victory of the Vikram starrer, Vijay�s �Kaththi� which released about two weeks ago has received 20 lakh views. Comparing with his earlier releases �Jilla� and �Thalaiva�, �Kaththi� is far way behind.