Google India targets 50 million women in India
Posted on: 25/Nov/2013 1:54:52 PM
In India, there are only one-third women of India are online users. So Google India plans to get 50 million women in India using the Internet within one year through a new initiative that aims to bridge the gender digital divide by providing women with easier access to technology
With more than 200 million Internet users in the country and growing, India is set to overtake the United States as the world`s second largest market after China. Yet only one-third of India`s online users are women.
The "Helping women get online" initiative is largely centred around its website www.hwgo.com, which provides step-by-step information - in both Hindi and English - on the basics of how to use a computer and access the Web.
The initiative involves setting up easy Internet access points for women across the country and a toll-free helpline, 1-800-419-9977, to guide new users.
Google India said its first priority was to create awareness about the benefits of the Internet for women through a mass media campaign.
