Crisis-ridden Hindustan Motors, a C.K. Birla group company, is gearing up for the launch of a compact sedan in the next fiscal, its MD and CEO Uttam Bose said on Tuesday (Sept 24,2013).
The new sub-four meter small car will be manufactured on the ambassador platform and will be only in sedan variant. �The new car will be cheaper than the Ambassador because of its smaller length, which will attract less excise duty. However, its name is yet to be finalized,� Bose said.
The initiative is a step towards the revival of the company`s fortunes, he said at the launch of Hindustan Motors� BS-IV �Ambassador Encore� here. �Ambassador Encore� has been priced at Rs 4.98 lakh to give a boost to the taxi segment, company sources said.
The ambassador was recently awarded `Best Taxi in the World` by global automotive program Top Gear in London.
"Going by the present trends, Hindustan Motors will be able to make a turnaround within a few years," Mr Bose said.