The Varamahalakshmi Pooja marks one of the most auspicious festivals celebrated mostly by married women in India to commemorate Goddess Mahalakshmi and pray for the well-being of their families. On this special occasion, Taneira, the handcrafted and hand-woven textile brand from the house of Tata brings a unique range of hand-woven soft silk sarees inspired by the design elements of the Goddess Lakshmi and the auspicious colours of the festive season.
These exquisite collections from Taneira feature beautiful ensembles highlighting unique characteristics inspired by Goddess Lakshmi. Representing wealth and prosperity, the range is carved in rich colourful tones and intricate motifs like the pink lotus, pomegranate, parrot, kalash, banana tree, elephant, coins and kosa tree boasting of a diverse range of pure and handcrafted silks from Chanderi and Maheshwari to Banaras and Kanchipuram.
On this festive occasion, Mr. Raghuvar Seth, Head of Marketing, Taneira, says �It`s our immense delight to present this special curation of in-house designed sarees crafted in pure and natural fabrics like Soft Silk, Silk Cotton and Heavy Silk for the occasion of Varamahalakshmi Pooja. It is our constant endeavour to innovate our product range while intertwining with our rich cultural heritage, and this collection is a small endeavour towards the same. We hope through this collection, we can bring alive the spirit of auspiciousness along with our customers and are able to partake in the festive celebrations.�
The collection celebrates the sheer joy of coming together with loved ones and welcoming auspicious times together at home with Taneira. Priced in the range of INR 5,000 to INR 35,000, explore this graceful collection at Taneira�s store in Express Avenue Mall, Chennai or shop online at www.taneira.com. Customers can also avail amazing offers during Taneira�s End of Season Sale with upto 30% off on a variety of collections commencing from 12th August 2021 to 12th September 2021 respectively. Taneira is also offering appointment based shopping with design experts at their stores and personalized video shopping for assistance on tailoring and styling services to enable safe shopping from home.