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Face to face interview yields better results, says new study

Posted on: 29/Jul/2016 9:36:31 AM
A new study says that it is better to appear in the interview in-person instead of telephonic or other technology-mediated interviews. The study was conducted by researchers at the George Washington University in the US. The findings were published in the journal Personnel Assessment and Decisions.

According to the researchers, We live in a world where we increasingly rely on technology, but this study reminds us that personal interactions should never be underestimated. Many times, the candidate does not have a choice in the format of the interview. However, the organisation does have a choice and if they are not consistent with the type of interview they use across candidates, it could result in fairness issues and even possibly a lawsuit.

To test the effectiveness of in-person and technology-mediated interviews, researchers examined 12 articles published from 2000-2007 that included interviewer and interviewee ratings, that is, assessment of how the company and the candidate performed during the interview. In order for the article to be considered, it needed to include both in-person and technology-mediated interactions. Findings showed that , overall, technology-mediated interviews resulted in lower ratings for both the company and the candidate. 

Say the researchers, Within that category, video interviews received the most negative rankings, followed by telephone and computer interviews. Face-to-face interviews received more favourable rankings. The study also looked at the effect of time on the ratings, assuming that as people became more accustomed to the technology and it improved or advanced, they would rate it higher. However, the opposite occurred, and ratings became more negative for more recent studies. Considering the rate at which technology has changed, it is clear that we lack understanding of the modern interview.