Consumers are expected to indulge about Rs 52,000 crore on online shopping this festive season
Posted on: 12/Oct/2015 12:14:26 PM
Assocham study reveals that consumers are expected to splurge about Rs 52,000 crore on online shopping this festive season, translating into 40-45 per cent sales increase for e-commerce players. According to the chamber, consumers spent Rs 30,000 crore in last year`s festive season.
Online shopping marts are going aggressive about marketing their merchandise, expecting to rake in 40-45 per cent more in sales during this festive season as compared to last year.
It added that economic slowdown notwithstanding; online shopping marts are going aggressive about marketing their merchandise, expecting to rake in 40-45 per cent more in sales during this festive season as compared to last year.
According to the chamber, consumers spent Rs 30,000 crore in last year`s festive season.
The study said there would be increase in revenue generated through e-commerce as compared to last year with all branded apparel, accessories, jewellery, gifts, footwear being available at cheaper rates and delivered at the doorstep.
The customer is connected 24x7 through smartphones, tablets and other mobile devices which is leading to a gradual evolution of e-commerce into mobile commerce.
