Speculations run high on what Apple will launch on Wednesday
Posted on: 07/Sep/2015 10:12:07 AM
Apple will launch updated iPhones that come along with Apple TV on Wednesday. Rumours of the launch ran wild, but Apple has not commented on them. As usual, the invitations provided the time and place of the event but nothing more. The event is scheduled to be held at the Bill Graham Civic Auditorium in San Francisco.
The invite read `Hey Siri, give us a hint`. Many have though that Siri, which is the virtual assistant software, will find shows or movies on Apple TV. Another rumour says that Apple TV may get its own App Store. This may be available to outside developers who can make games and other content for it.
Say analysts, They are finally revisiting their hobby, the Apple TV... There is a definite movement toward cord-cutting, and Apple is in position to do that. They have the premium content lined up, so the real differentiator is to bring network television to the platform... Original programming is the only solution to Apple`s biggest problem in the video world: nobody wants to sell Apple content rights... After watching what happened to the music business when Apple was given the keys to the kingdom, video producers and programmers are more than gun shy about handing the same power to Apple in the world of TV shows... Apple`s opportunity to shape the market is gone, they`re just joining this program already in progress.
According to a survey, 19% of adults in the US, who are internet users, are interested in Apple TV or use it already. But analysts feel that linking Siri and Apple TV would not encourage people to go out and buy new hardware. They say, Siri hasn`t taken over the phone and it won`t take over the TV either... In the case of TV it`s because there really aren`t things other than search that voice can help with, and you don`t need Siri to do voice search.
What everyone is sure of is an update for the iPhone, just as it has been every September. One analyst said, We are going to get the iPhone 6S and iPhone 6S Plus, or whatever they are going to call it... Improvements are expected to include faster processing and better cameras, with Apple having made photography a strong part of its offering. They also feel that the new models may feature a technology called `force touch`. This is already being used in the Apple Watch. With this technology, the user can control the device depending on how hard or forcefully the screen is pressed.
Others feel that a newer and bigger iPad will be launched. If rumors of a large iPad play out, they may be showing us a new vision for what iPads are in our lives... It (the huge venue) makes me think there is a little more -- they need elbow room for something... Perhaps there will be a Trojan Horse in Apple TV, allowing it to control smart gadgets in homes.
