Facebook to introduce Buy button soon
Posted on: 18/Jul/2015 11:36:11 AM - No. of views : (4874)
Facebook will soon introduce an e commerce option. The �Buy� button is being tested by a few stores on the social platform. If successful, Facebook users will be able to buy products without leaving the website. The new initiative will help e-shops and prospective buyers connect directly on the platform.
Currently, Facebook�s revenue largely depends on the advertisers on its website. This revenue will increase manifold if the new �Buy� button works out.
The move comes in the wake of a large number of social media platforms introducing e-commerce options, like Twitter�s in - tweet purchasing and Pinterest�s Buyable pins. Google has also introduced the option of buying directly from its Google search page. The market share forecast of social buying is said to be $350 billion this year alone.
