Tanishq Unveils ‘Agalyam’ Collection for Aadi Perukku - A Radiant Tribute to Tamil Heritage and Womenhood
Tanishq, India’s most-loved jewellery brand from the House of Tata, has launched its much-awaited festive collection – ‘Agalyam’, to mark the auspicious Aadi Perukku festival. This latest collection is a heartfelt tribute to Tamil Nadu’s rich cultural heritage and the spirit of the ‘Pudhumai Penn’ – the modern woman who is proud of her traditions while boldly embracing change.
Rooted in the symbolism of the Vilakku (traditional Tamil lamps), the Agalyam collection draws deep inspiration from timeless icons like the Kamatchi Vilakku, Pavai Vilakku, Thooku Vilakku, and Thattu Vilakku – all representing divine light, knowledge, and spiritual beginnings. Each piece in this collection captures the essence of these sacred symbols and transforms them into elegant jewellery that reflects a blend of traditional craftsmanship and contemporary aesthetics.
Crafted with precision, the designs feature Kasu motifs, Rava textures, Nakashi patterns, and classic South Indian stone settings, offering a luxurious feel while staying deeply connected to cultural roots. Prices for the collection start from ₹60,000 onwards.
Speaking on the launch, Mr. Arun Narayan, Vice President, Category, Marketing & Retail, Tanishq, Titan Company Limited, said:
“Tamil Nadu holds a special place in Tanishq’s journey – home to our first manufacturing unit and our first store. With Agalyam, we pay homage to the sacred light of Tamil tradition and celebrate the strength, elegance, and cultural pride of every Pudhumai Penn.”
In celebration of Aadi Perukku, Tanishq is also rolling out limited-time festive offers including:
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Up to 20% off on gold and diamond jewellery (terms and conditions apply)
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A gold exchange offer, allowing customers to exchange old gold bought from any jeweller
The Agalyam collection is more than just jewellery – it’s a symbol of strength, grace, and new beginnings, made for women who carry forward their heritage with pride while embracing progress with confidence.
Customers are invited to visit the nearest Tanishq showroom in Tamil Nadu or explore the collection online at www.tanishq.co.in and celebrate this festive season with timeless elegance.
