JFL ventures into Chinese Fast Casual segment with its first home-grown brand Hong�s Kitchen
Posted on: 13/Mar/2019 6:09:34 PM
Jubilant FoodWorks Limited (JFL), one of India�s largest food service company, today announced the launch of its first own brand �Hong�s Kitchen�.
The latest venture marks JFL�s entry into the Chinese cuisine segment, a large and fast growing segment in the Indian market. Hong�s Kitchen has opened its first restaurant in Eros mall, Gurugram.
Speaking at the launch of the new brand, Mr. Shyam S. Bhartia, Chairman and Mr. Hari S. Bhartia, Co-Chairman, Jubilant FoodWorks Limited said, �We are delighted to introduce our first indigenous restaurant brand, �Hong�s Kitchen� to our customers. This launch underlines our confidence in the growth potential of the Indian foodservice market in the coming years. �Hong�s Kitchen� will help us venture into the Chinese cuisine for the first time and hence together with the existing brands of �Domino�s� and �Dunkin� help build a stronger portfolio for JFL.�
Sharing his views at the launch, Mr. Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks Limited said, �It gives us great pleasure to launch Hong�s Kitchen in India today. While Chinese food is the second largest consumed cuisine in the country, there exists a vast gap between street vendors and premium fine-dining restaurants. Hong�s Kitchen, with its Fast Casual format, will address this vast, unaddressed market through great-tasting and affordably priced Chinese food that�s customized for Indian tastes.�
The newly launched restaurant has a young, international-looking and trendy design that is inspired by the colours and the hustle of Asian street markets. It has an open kitchen which makes for a transparent, lively and engaging experience for customers. The restaurant has clearly separated areas for making Vegetarian and Non-Vegetarian food. Additionally, all ingredients are sourced from the best of suppliers, carefully selected for their commitment to quality, in line with JFL�s high quality standards.
