Dhanteras 2026: Gold Buying Fever Grips India Ahead of Diwali Festival

Festive shopping gains momentum as Dhanteras celebrations begin in several states, with people visiting jewellery shops to purchase gold and silver ahead of Diwali.

Diwali Shopping Picks Up Across Southern States

Diwali celebrations are approaching, and festive shopping has already gained momentum across India. This year, Diwali will be celebrated nationwide on November 8. With just a few days remaining, markets across Tamil Nadu and other southern states are witnessing increased shopping activity.

Consumers have started purchasing essential items for the festival, with textiles, firecrackers and sweets witnessing brisk sales. Shopping centres, textile showrooms and retail outlets are preparing for increased customer footfall as families make their final festive purchases.

Dhanteras Celebrated with Gold and Silver Purchases

Meanwhile, the festival of Dhanteras is being celebrated today in several states, including Maharashtra, Uttar Pradesh and Madhya Pradesh. The celebrations are also taking place in cities with significant North Indian populations, including Hyderabad and Bengaluru.

Dhanteras holds special significance for people who consider purchasing gold, silver and other valuable items auspicious. Traditionally, buying precious metals on this occasion is believed to bring prosperity, wealth and good fortune to households.

As part of the celebrations, jewellery stores are witnessing increased customer interest, with families visiting showrooms to purchase gold ornaments, silver articles and coins.

Jewellery Stores Expect Festive Demand

The Dhanteras occasion is particularly important for the jewellery industry, as many customers prefer making gold and silver purchases during this auspicious period.

With Dhanteras celebrations taking place today and Diwali scheduled for November 8, festive shopping activity is expected to continue across different parts of the country.

The combination of traditional celebrations, jewellery purchases and last-minute shopping has created a vibrant festive atmosphere in markets across India.