Rohit Sharma Named Brand Ambassador of Freyr Energy

Freyr Energy, India’s second-largest residential rooftop solar company under the PM Surya Ghar: Muft Bijli Yojana, has appointed India’s World Cup-winning captain Rohit Sharma as its first-ever brand ambassador.

The partnership marks the launch of the nationwide campaign ‘Solar Ho, Toh Freyr Ho!’, which highlights the long-term commitment involved in choosing rooftop solar energy.

Freyr Energy has installed and serviced 20,000+ solar systems across 40+ cities over more than a decade. Under the PM Surya Ghar scheme, eligible households can receive government subsidy support of up to ₹78,000, along with financing options aimed at reducing upfront costs.

Rohit Sharma said the association reflects his interest in environmental protection and encouraged families to consider rooftop solar for a cleaner and more sustainable future.

The campaign will feature a series of creatives and advertising films beginning September 30, 2026.