Shoppers Stop Strengthens Its Premium Watch Portfolio with the Launch of Swiss Heritage Brands Aerowatch and Milus

As part of its continued premiumisation journey, Shoppers Stop, India’s leading premium fashion, beauty and gifting destination, is further strengthening its watch portfolio with the introduction of Swiss watchmakers Milus and Aerowatch.

Milus will be available exclusively with Shoppers Stop in India, while Aerowatch is entering the Indian market through a strategic partnership with the retailer, with its rollout planned across key metropolitan markets.

The launch reinforces Shoppers Stop`s commitment to bringing global brands and distinctive experiences to Indian consumers. As consumer demand grows for products that combine heritage, craftsmanship and individuality, watches are increasingly emerging as a key expression of personal style and aspiration. 

Shoppers Stop has steadily strengthened its offering of premium global watch brands, including renowned names such as Baume & Mercier, Tissot, Victorinox, and Roamer. The addition of Milus and Aerowatch further enhances this portfolio, giving customers access to Swiss watchmakers known for their unique histories, design philosophies, and horological expertise.

Commenting on the launch, Kavindra Mishra, Customer Care Associate, MD & CEO, Shoppers Stop, said, "At Shoppers Stop, we are focused on curating a portfolio of premium brands that resonate with the evolving aspirations of Indian consumers. We are witnessing a growing appreciation for brands that combine heritage, craftsmanship, and distinctive design. The introduction of Milus and Aerowatch strengthens our portfolio of premium global watch brands and provides customers access to acclaimed Swiss watchmakers with unique identities and rich legacies."

Milus, founded in 1919 in Bienne, Switzerland, brings over a century of Swiss watchmaking heritage to India. The brand is known for combining traditional horology with a contemporary approach to design, with collections including the Snow Star, Archimèdes, LAB Series and TriRetrograde. Milus is exclusively available with Shoppers Stop in India, with its collection available at select stores and online. 

Aerowatch, meanwhile, brings its Swiss heritage and craftsmanship to the Indian market through its partnership with Shoppers Stop. The brand`s India expansion marks an important step in introducing its timepieces to a growing base of Indian consumers who appreciate Swiss precision, craftsmanship and horological heritage.

The two brands are currently available online and at select Shoppers Stop locations, giving customers in key markets access to these Swiss watchmakers as part of Shoppers Stop`s expanding premium portfolio.