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It’s all about that little card to gift your loved one
Posted on: 30/Oct/2014 3:37:50 PM
This festive season, gifting is not all about the colorful wraps or the bow you tie on it. Everything is shrunk to a sleek gift card that is wandering among people’s hand in the recent days. Over 5 lakh gift cards are found to have got used this year which are mainly by brands and shoppers. Such hype in this type of gifting is found because of the convenience the gift recipient can enjoy. They can buy the product they wish at their convenient time and place.
According to the views of chief marketing officer of Qwikcilver solutions, T.P. Pratap, the primitive factor lies with the flexibility of technology and the convenience it has. Qwikcilver solutions is a leading company in gift card technology. They say it is a wiser choice to present a gift card rather than shoving things which the recipient might not be interested in.
There is also increasing customization in these cards which has now resulted in change in format with the retailers like Shop-per’s stop, Croma, West-side and more.
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