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Now, ride a BMW as an Ola customer
Posted on: 25/Oct/2016 10:46:37 AM
Ola users now can choose to ride a BMW after the company announced the launch of Ola Lux. Ola has tied up with BMW for customers who looking to ride in style.
The Ola Lux category will initially be available in Delhi, Mumbai and Bengaluru. Bookings will be offered at a minimum fare of Rs 250 and at a charge of Rs 20-22 per km. Only the 3-Series will be available through the Lux platform, but more models may be added if the response is good. The category also allows customers to book cars on an hourly basis via the Rentals feature of the Ola app. Features for the luxury category will include 4G auto-connect Wi-Fi and driver training programmes to familiarise drivers with the cars and to impart professional training to regarding etiquette and safe driving.
Ola fleet operators can buy BMW vehicles for Ola Lux with benefits like 100 per cent financing for up to four years, along with an assured buy-back for the car on the completion of the contract. However, an exact value for the latter has not been specified. After-sales service packages like BMW Service Inclusive Plus and BMW Repair Inclusive are also available with a validity of up to three years/one lakh kilometres.
Ola is free to offer models from other luxury brands to its customers, while BMW is also open to partnering with other cab aggregators.
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